Overview:

CaseMurk specializes in high-quality, stylish mobile phone cases and accessories. Over the course of 6 months, the brand has partnered with us to execute a performance marketing strategy aimed at increasing Instagram engagement, growing its follower base, and driving sales. This case study highlights the growth trajectory of CaseMurk, including their increased revenue and massive Instagram following growth.

Challenge:

• CaseMurk started with a modest Instagram following of 1,000 followers in August 2024.

• The main goal was to significantly grow their Instagram following, boost engagement, and drive conversions (sales) through targeted Meta ads.

Approach:

• Meta Ads Strategy:
  Meta ads were used to target users based on specific demographics such as phone model owners, tech enthusiasts, and fashion-forward individuals looking for phone accessories. We used carousel ads to highlight CaseMurk’s wide range of mobile cases, showcasing the variety in styles and materials, and targeting lookalike audiences of previous customers.

• Audience Targeting:
  We refined the audience through interests in mobile accessories, tech gadgets, and modern fashion. We also used retargeting strategies for users who had previously interacted with the website or Instagram page.

• Creative Strategy:
  Engaging, visually appealing creatives were key. We showcased lifestyle imagery, product shots, and influencer partnerships. The focus was on the premium quality and stylish design of CaseMurk’s phone cases.

• Optimization for Conversions:
  The campaigns were optimized for conversions, specifically website visits and product purchases. We used A/B testing for creatives, ad copy, and calls-to-action to determine the most effective combinations.

• Daily Budget Allocation:
  With a daily ad spend of ₹6000, we strategically allocated the budget across different ad sets and campaigns, ensuring maximum reach and return on investment.

Results:

• Instagram Growth:
  CaseMurk grew their Instagram following from 1,000 followers to 11,430 followers in just 6 months, representing an incredible 1030% increase in followers. This growth was driven by targeted campaigns that not only attracted new followers but also fostered community engagement.

• Revenue Increase:
  In January 2025, CaseMurk achieved ₹7,25,000 in revenue. This increased to ₹8,34,000 in February 2025, reflecting a substantial month-over-month growth in sales. The combination of improved brand visibility and increased website traffic resulted in higher conversions.

• Higher Engagement:
  Along with the follower growth, CaseMurk experienced increased engagement on their Instagram posts, including more likes, comments, and shares. This organic engagement further helped improve the brand’s visibility and credibility.

• Return on Ad Spend (ROAS):
  The daily budget of ₹6000 proved to be highly effective in generating sales and engagement. CaseMurk saw a positive ROAS with consistent sales growth, proving the effectiveness of the performance marketing strategy.

Conclusion:

CaseMurk’s impressive growth in both social media following and revenue highlights the effectiveness of a tailored performance marketing strategy on Meta platforms. With an impressive 1030% increase in Instagram followers and ₹8,34,000 in sales in February, CaseMurk is on track to become a leading player in the mobile accessories market.